I’m Paul Sullivan, a Strategic Customer Development Specialist.
I’ve successfully delivered over 100 web design projects as well as over 25 mobile apps for IOS and Android.
I’ve worked with 3 tech platforms focusing on product development through growth hacking strategies.
Combining Customer Development with our Marketing Automation toolkit and Inbound Marketing Strategy.
A Data led deep dive into Buyer Persona Development, Customer Segmentation and a clear map on the buyers journey.
Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
Marketing Automation is still a nascent market with respect to up and coming marketeers really understanding the full power and impact of the platform
Data-driven decision making is understood and appreciated, however the quality and application of it needs to mature in consistency
Data is like Garbage. You'd better know what you are going to do with it before you collect it.
An award winning Inbound Marketer and specialist in Marketing Automation and Customer Development. Other areas of specialism are Growth Hacking PPC, Facebook Adverts, Business Coaching and Development.
I also own a Digital Skills Training Academy which runs, web design courses, digital marketing courses and an entrepreneurial course which all are fully certified for CPD.
It is widely recognised that content marketing is the best form of authority building, but to convert customers it’s clear you need to focus on emotive triggers.
Marketing Automation is not a process that is implemented immediately, the setup and implementation process can take up to 8-10 weeks depending on what data you have available.
I enjoy working with businesses and brands that are keen to drive forward from a data-driven perspective. Those in this mindset will reap the greatest rewards.
I’m Paul Sullivan, hopefully what you have read here so far has given you an insight into what it is we can help you achieve. Send me a message on the form here and let’s get a conversation going.