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15 Buyer Personas Facts That Will Blow Your Mind

Marketers and business owners whether in startup or established in business are continually making mistakes by avoiding the work of buyer persona development.   Culprits in the main, are social media marketers who operate under an I know best model and simply continue to put relevant imagery...

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Understanding How Buyer Personas Work

There is a common accepted standard amongst those practicing digital marketing to use buyer personas. Building an “avatar” or “persona” (however you prefer to name the profile), is imperative for continued success. The art of identifying common traits amongst your most successful clients and profiling them...

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How to Get More Twitter Followers that Drive Traffic

[vc_row][vc_column][vc_custom_heading stripe_pos="hide" stm_title_font_weight="600" text="Do you want to harness the power of Twitter to drive traffic to your blog?" use_theme_fonts="yes"][vc_column_text]Twitter is the perfect amplifier for blogs. And no, just tweeting out links is not enough. The KEY is using Twitter well. If you can do that, you...

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Mentoring and Advice Sessions at Holy Family High School

'You're hired!' - Apprentice contestant Paul Sullivan tells students at Holy Family Catholic School in Walthamstow to work hard for future success BUSINESS and economics students quizzed a former contestant of the TV show The Apprentice to gain an insight into entrepreneurship. Over 120 students at Holy...

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Paul Sullivan Apprentice at Shoreham Business Club

Apprentice star to demonstrate expertise at Shoreham FC Shoreham Business Club will be welcoming a star from the current series of hit BBC show The Apprentice to an event in December. Paul Sullivan, who appears on the the show, will speak to members of the business club...

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Apprentice talks Business at Roding Valley High School

Apprentice Star Paul Sullivan talks Business and Entrepreneurialism with Year 10 Students at Roding Valley High School BBC's The Apprentice Star Paul Sullivan took time out of his busy schedule to talk with the Year 10 Business Studies Class at Roding Valley High School. Recently fired by...

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