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Inbound Marketing is not PR

Inbound Marketing is not PR According to the Chartered Institution of Public Relations definition of PR “is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and...

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The Future of Financial Technology – Part 2: Big data

The power of big data In the first article in this series we looked at how financial technology is already changing the financial services industry, and how incumbents will need to streamline their infrastructure if they hope to remain competitive in a shifting marketplace. This time we...

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The future of financial technology – part 1

The future of financial technology - part 1 According to the WEF, the future of financial technology will significantly disrupt the status quo for the traditional financial services industry. But for every new development, there must be a corresponding shift in how the incumbents do business too. Streamlined infrastructure This...

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