Paul Sullivan Marketing

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How to blow your marketing budget

Whether your business is in the financial, fintech, insuretech or construction and property industries, one rule holds true for every organisation – your marketing budget is limited. And easily wasted if you’re not careful. Here are our top two marketing budget busters – and how to...

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Case studies – InsureTech Inbound Marketing Gold

Insuretech Inbound Marketing You know that your products and services are specifically designed to improve the lives of your customers – unfortunately they don’t necessarily realise that for themselves. An informal poll conducted by FC Business Intelligence found that InsureTech start-ups face significant challenges when releasing...

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The key to FinTech startup success?

Fintech startups should Sign-up customers first For any FinTech startup, the desire to become the industry’s next unicorn is all-consuming. After all, who would turn down millions of dollars of investment? And with over 170 billion dollar companies currently trading, it feels like there’s a very...

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