Paul Sullivan Marketing

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What can marketers learn from P2P Fintech FX?

What can marketers learn from P2P Fintech FX? Like most of the finance sector, the foreign exchange marketplace is under significant pressure from agile FinTech startups. By combining scalable technology and social networking functionalities, there is a new breed of providers springing up that cut out...

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Marketing Automation requires Subject Matter Experts

Marketing Automation requires Subject Matter Experts For those of you that are thinking of using inbound marketing to drive leads into your sales funnel, you will have realised that marketing automation is complementary to that process. But do you realise that to achieve a heightened success,...

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Webinar on Marketing Automation with Passle

Attend our webinar on marketing automation This week Wednesday February 10th at 1.00pm UTC I will be live on a webinar on marketing automation with Passle. Catch myself Paul Sullivan and Passle's David Kirk discussing just why marketing automation must be a part of your marketing mix. ...

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Could FinTech adopt Instagram for social media marketing

Instagram is the world’s largest photo-based social network with over 400 million users sharing images and videos every day. That’s roughly equivalent to one in five internet users interacting which each other on a daily basis. Which is also a massive potential audience. Since being bought...

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New Interchange caps create opportunities in FinTech sector

New interchange caps create opportunities for the FinTech Sector The decision to implement EU-wide interchange caps on consumer card transactions has elicited a number of different responses from merchants and payment card providers. Although intended to simplify the process of charging merchants for handling cards, not...

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