B2B companies are becoming more aware of the impact of Conversational Marketing via Chatbots to their online lead generation and sales stack. Implementing a basic leadbot to support this activity enables us to make data-led decisions that enhance your ability to qualify more leads and close more sales. Couple this with multiple conversational marketing playbooks and account based marketing and you have a great strategy to ramp up success.
Any marketing or sales objectives need a suitable strategy to implement to support the ambition of the company. We provide conversational marketing services via an on-page lead bot to get you there which include buyer persona analysis, buyer journey map, multiple conversational marketing playbooks*, keyword recognition*, go-to-market plan and on-going A+B testing*. Marry this up to a successful inbound campaign and you will see results within 30 days*.
Chatbots require integration. This is more than simply ensuring it can appear on your pages and open upon request, but strategic integration to a number of places. Your CRM so it recognises site visitors when they arrive, individual chatbots for specific pages within your website or on landing pages for super targeted messaging. They also need integration to your sales teams calendars to book appointments.
We also provide training to your sales teams to manage the leadbots. Showing them how to monitor the live conversations and jump in and take over when the time is right. How to look for recurring site visitors for easy wins and also how to set up automatic opening of lead bots.
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