You’re definitely post startup! By now your business is generating significant turnover and you can see an opportunity to further increase earnings by deeper diving into understanding what makes your consumer purchase and maximising marketing methods based on the findings.
You’re positioned as a leader in your industry or a forerunner in a new age of technology within your niche. However this is also relevant to other brands or businesses in the same position. You now have the capital to ramp up your marketing and acquisition spend.
Fast Growth companies often are uniquely positioned to float on their local stock exchanges. They have a solid brand reputation and are easily recognisable, like the social media platforms for example. They can be bought out, and in stages of growth many companies seek this opportunity. We help define long-term growth strategies based on data-driven decisions.
It’s imperative that companies, platforms and service providers constantly review the data that their marketing provides. Your marketing and sales teams should be aligned in their efforts to increase turnover and product or service adoption, whilst further defining the customer and what makes them ‘tick’.
Let’s be honest, two things count at this point in time, brand awareness and lead generation. What you need to do right now is identify your ideal customer, research what makes them buy or decline to purchase from you (buyer persona development). We then devise an inbound content marketing strategy that matches the ambition of the business.
Every successful marketing automation, social media campaign or website design starts well by putting the client or end user at the heart of the project. By understanding what your recipient is looking for and how they want to receive it, you gain early traction.
Once we have defined your customer, audience and or end user for your product or content, we can map your internal communication and sales workflows. We can setup your Hubspot platform, landing pages and create your gated content output.
Finally, once we have concluded stages one and two, we will still need to test and retest your outputs. This ranges from content headlines, body copy and imagery pertaining to your audiences expectations. To landing pages, website user experience, email content, copy and design. You should never be happy with your first iteration of anything you produce, then we start to amend your processes to better suit the consumer.
Startup businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.