Most B2B companies are aware of the impact of Inbound Marketing to their online lead generation requirements. Positioning your company as the “go to” or “company of choice” requires a content marketing led strategy supported by paid search. Using marketing automation platforms to support this activity enables us to make data-led decisions that enhance your ability to qualify more leads and close more sales.
Any marketing or sales objectives need a suitable strategy to implement to support the ambition of the company. We provide services to get you there which include buyer persona analysis, buyer journey map, competitive analysis, communications, go-to-market plan and if needed a partnership and affiliate plan.
Now you have a strategy, you need tactics to implement it with. This means testing and measuring your activities for consistent success. Where we provide value is in content creation, search engine optimisation both on and off-page, social media, email marketing, optimising failing funnels and setting up new funnels. Our strategic partnerships deliver events and event management as well as video marketing.
Account based marketing is a process of identifying businesses that would be key accounts and getting your content and ads into their content eco-systems. Where we can provide value is by helping you build your account selection, content creation, monitor their channels for strategic insight, targeted delivery and by measuring and reporting.
PS Marketing & Consulting focus on the “big picture” so we are geared up to support the whole marketing and sales stack. This covers all the technology you need to be successful which includes marketing automation, CRM integration, Website Development, Sales Strategy. Combine all of these or some of them depending on your needs and you have an optimised acquisition process.
Marketing and Sales success cannot be achieved without knowing whats going on in the data, so you need data-scientists to be able to really deep dive and look for patterns and opportunities. The use of analytics throughout is one thing but interpretation of that data is paramount this is where we can help.
To truly succeed in a world full of content, smart websites, cracking design and agency services, the search engines are becoming harder to succeed with. Don’t be afraid to experiment with your playbook for added success. Why not couple a conversational marketing package with your inbound package to really accelerate your qualified leads and shorten your sales cycle.
Startup businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.