You have successfully crossed the chasm and are now looking at how to go national or global. Sure you can already be in several foreign markets but each market brings its own challenges and you need to be segmenting and identifying these markers, constantly refining the “to who” and “the why”.
Whilst we are certainly not a talent management agency, we have a partnership with consultancy that specialises in talent acquisition globally. As the talent pool expands, political ambition ensues and we are excellent at managing the multi-stakeholder onboarding process. Our partner has recruited talent to some of the fastest growing NASDAQ listed companies, helping them achieve double-digit growth.
Scaling a business often combines developing new products and services, or entering new markets, of which we are distinctly capable of providing new market research. Often new sales channels need developing and it’s easy to lose customer focus and become product focused. Growth can be ‘organic’ or ‘inorganic’ and again we ensure we ground you with the sole ambition of keeping your buyers engaged and happy, ultimately extending the lifetime value of the customer.
Scaling a company is such a lofty ambition that it is inevitable that multi-agency or consultancy teams will be created. Often hybrid in-house and external resources combine over lengthy periods to achieve the desired outcome. Again, Paul Sullivan Marketing keeps the focus on the ultimate aim of keeping customers happy and adopting a true customer centric approach to the effort.
Let’s be honest, two things count at this point in time, brand awareness and lead generation. What you need to do right now is identify your ideal customer, research what makes them buy or decline to purchase from you (buyer persona development). We then devise an inbound content marketing strategy that matches the ambition of the business.
Every successful marketing automation, social media campaign or website design starts well by putting the client or end user at the heart of the project. By understanding what your recipient is looking for and how they want to receive it, you gain early traction.
Once we have defined your customer, audience and or end user for your product or content, we can map your internal communication and sales workflows. We can setup your Hubspot platform, landing pages and create your gated content output.
Finally, once we have concluded stages one and two, we will still need to test and retest your outputs. This ranges from content headlines, body copy and imagery pertaining to your audiences expectations. To landing pages, website user experience, email content, copy and design. You should never be happy with your first iteration of anything you produce, then we start to amend your processes to better suit the consumer.
Startup businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.