Our Services: What We Do & How We Do It

  • Basic Package
  • £59/ Monthly
    • X
    • Weekly Theme/Plugin Updates
    • Cloud Backups: Daily
    • Website restored when down
    • Basic Stats
    • Google Analytics connected
    • X
    • X
    • X
    • X
    • X
    • X
    • X
    • X
    • Weekly reports
    • Unmatched customer service
    • Cancel with 30 days notice

Most Popular!
  • Super Package
  • £129/ Monthly
    • Unlimited 24/7 website edits
    • Weekly Theme/Plugin Updates
    • Cloud Backups: Daily
    • Website restored when down
    • Basic Stats
    • Google Analytics connected
    • X
    •  iThemes Security Pro plugin (£210 value)
    • WP Rocket plugin (£140 value)
    • WP Smush Pro plugin (£425 value)
    • 100+ WP video tutorials (£170 value)
    • X
    • Speed optimisation:Weekly
    • Mobile + tablet optimisation
    • Weekly reports
    • Unmatched customer service
    • Cancel with 30 days notice

Best Choice!
  • Extra Package
  • £199/ Monthly
    • Unlimited 24/7 website edits
    • Weekly Theme/Plugin Updates
    • Cloud Backups: Hourly
    • Website restored when down
    • Basic Stats
    • Google Analytics connected
    • Priority Support
    •  iThemes Security Pro plugin (£210 value)
    • WP Rocket plugin (£140 value)
    • WP Smush Pro plugin (£425 value)
    • 100+ WP video tutorials (£170 value)
    • Complete malware removal
    • Speed optimisation:Daily
    • Mobile + tablet optimisation
    • Weekly reports
    • Unmatched customer service
    • Cancel with 30 days notice

Pay Per Click Marketing

Google Ads, Bing Ads, Social Media Ads, Remarketing

Are you looking for pay per click marketing? Do you want to advertise on search engines like Google and Bing as well as social media channels such as Facebook, Twitter, Instagram and Linkedin.

Then you’re in the right place! Award winning marketer Paul Sullivan, works with a number of clients to deliver good quality leads through the use of Google Ads and Social Media ads. Through our experience and artificial intelligence (AI) led software platform, we consistently generate a stream of good quality leads.

The cost per click is dependent on the popularity of your product or service, which is why it would be prudent to work with an agency to help get you the best results.

Another popular paid search marketing option is remarketing, which is what you see when you visit a website and then leave and adverts from that company appear in your further pages across the internet.

 

How we do it

 

Our pay per click marketing onboarding process, starts with a scan of your current PPC or social media ad account, all we need is the email address for your account and we can complete an audit and send you on the report, just send that via the contact form below.. This will show exactly where we can add value, and will give you a snapshot of your current position. Often, pay per click marketing accounts aren’t fully optimised. We not only show what’s been wasted for the previous 90 days, but also what you would potentially waste going forward.

Next, we ask for your three main business rivals website domains. We analyse their online pay per click marketing and search engine optimisation performance. This builds a picture of what keywords they rank for, how successful their ads are, which gives us a great platform to kick off with.

Finally we create your buyer personas. Identifying as much as we can about your “ideal” customer from some quick interviews with you or a member of your sales team. This ensures ongoing success and a reduction of waste*.

 

  • PPC Strategy
  • Implementation
  • Keywords Optimisation
  • Landing Pages
  • Ad-Copy Writing
  • Shopping Ads
  • Tracking
  • PPC Optimisation
  • Ad Extensions
  • Reporting

 

  • Start
  • £100-500/ Monthly
    • Setup Fee Required*
    • Landing Page Designed*
    • Keyword Research
    • Ongoing Optimisation
    • Monthly Reporting
    • X
    • Monthly Campaigns*
    • Facebook Ads Option
    • Bing Ads Option
    • Management Fee £250 pcm
    • Artificial Intelligence Platform

Most Popular
  • Grow
  • £501-2500/ Monthly
    • Setup Fee Required*
    • Landing Page Designed*
    • Keyword Research
    • Ongoing Optimisation
    • Monthly Reporting
    • Dedicated Consultant
    • Monthly Campaigns*
    • Facebook Ads Option
    • Bing Ads Option
    • Management Fee £500 pcm
    • Artificial Intelligence Platform

  • Scale Package
  • £2501 +/ Monthly
    • Setup Fee Required*
    • Landing Page Designed*
    • Keyword Research
    • Ongoing Optimisation
    • Monthly Reporting
    • Dedicated Consultant
    • Monthly Campaigns*
    • Facebook Ads Option
    • Bing Ads Option
    • Management Fee 20% Spend pcm
    • Artificial Intelligence Platform

Facebook adverts work!

The desired outcome of using this method of marketing is to drive traffic to your website or product online, through users clicking on adverts that appear on their Facebook or Instagram social media feeds.

The cost per click is dependent on the popularity of the product or service and also how well you have identified your target audience, which is why it would be prudent to work with an agency to help best get results.

Another popular paid search marketing option is remarketing, which is what you see when you visit a website and then leave and adverts from that company appear in your further pages across the internet.

facebook-advertising

Facebook advertising or Facebook adverts as they’re commonly referred to is becoming increasingly popular. Although not in any way considered a replacement for Google Ads (PPC) they are a great way to support your paid marketing activity.

Allowing you to be far more creative and visual than Googles PPC ads, Facebook ads work in a much more inbound way. This means you can really define your audience, create your attraction media and collect details without acting intrusively. If your audience is correctly created, we can have brilliant success and results. Our campaigns have delivered upwards of 5 leads per day consistently.

There are numerous ways to set up your Facebook ads, and their styling will be affected by where the ads are viewed, as per the image here.

But did you know that there are many different ways to use the Facebook ad program:

  • Raise Brand Awareness
  • Drive Up Engagement
  • Increase App Installs
  • Increase Website Traffic
  • Better Lead Generation
  • Increase Conversions
  • Get Ecommerce Traffic
facebook-ads
Creativity

Facebook Ads require extensive setup, to get great results, it’s about the quality of data available and what assets are available for the creative part of the ad campaign.

  • Customer Research
  • Buyer Personas
  • Compelling Content
  • Choose the right type of Campaign
  • Accurate Display Times
  • Ads also for Instagram or not
  • Often 2 Campaigns Run Parallel
  • Creating the Creative for the Campaign

There is far more than one first assumes, all campaigns have start-up fees and creative is quoted after a brief is delivered.

Get In Touch

Contact Paul Sullivan Marketing to discuss how we can help you drive additional growth from your current clients and help you to identify the key elements of your product or service that will attract more qualified leads

Say Hello

Let’s Talk!

I’m Paul Sullivan, hopefully what you have read here so far has given you an insight into what it is we can help you achieve. Send me a message on the form here and let’s get a conversation going.