You are post the ideas stage. You have a product, service offering or platform that has fast growth potential that can be sold in a very large market. You can be well funded, typically a technology company, although this is not always the case and should at least be post seed in regards to investment.
You may already have a foothold in your marketplace, but typically at this stage you have a toehold and are now looking for a comprehensive strategy to help you accelerate sales. It’s now that you conceptualise a plan for marketing using marketing automation or by using growth hacking methods. Typically the latter should be observed first.
Whilst your platform, product or service is readily available, you should be planning to utilise the data you collect from the customers that purchase and building personas to help define and target further activities. Testing, should cover your product as well as your marketing activities. Helping to define your brand further.
Once you have completed a pathway from steps 1-3, you are now looking at optimising your messaging across the channels that your customers are using. You don’t waste effort by pushing outputs into every channel, you create what is required and continually optimise every action, testing along the way. This will set you up perfectly to go for Growth.
Let’s be honest, two things count at this point in time, brand awareness and lead generation. What you need to do right now is identify your ideal customer, research what makes them buy or decline to purchase from you (buyer persona development). We then devise an inbound content marketing strategy that matches the ambition of the business.
Every successful marketing automation, social media campaign or website design starts well by putting the client or end user at the heart of the project. By understanding what your recipient is looking for and how they want to receive it, you gain early traction.
Once we have defined your customer, audience and or end user for your product or content, we can map your internal communication and sales workflows. We can setup your Hubspot platform, landing pages and create your gated content output.
Finally, once we have concluded stages one and two, we will still need to test and retest your outputs. This ranges from content headlines, body copy and imagery pertaining to your audiences expectations. To landing pages, website user experience, email content, copy and design. You should never be happy with your first iteration of anything you produce, then we start to amend your processes to better suit the consumer.
Startup businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.